Sep 23, 2019
John talks to Cheryl Clemons (LearnerLab, StoryTagger) and
Steve Rayson (Kineo, Buzzsumo, Anders Pink) to get insights about
how learning people can use marketing techniques to help engage
learners. They also address the thorny question of whether and to
what extent it makes sense for learning people to think like
marketers.
TOPICS
01:25 Should you think like a marketer?
10:04 User-generated content (UGC)
13:40 Influencer marketing
16:46 Brand
24:50 Product design
28:24 AI
36:58 Evaluation
Steve mentions a tool called Satismeter used for collecting
Net Promoter feedback - https://www.satismeter.com