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Welcome to The Learning Hack, a podcast about the people and technologies that are shaping the future of learning.

Sep 23, 2019

John talks to Cheryl Clemons (LearnerLab, StoryTagger) and Steve Rayson (Kineo, Buzzsumo, Anders Pink) to get insights about how learning people can use marketing techniques to help engage learners. They also address the thorny question of whether and to what extent it makes sense for learning people to think like marketers.
01:25 Should you think like a marketer?
10:04 User-generated content (UGC)
13:40 Influencer marketing
16:46 Brand
24:50 Product design
28:24 AI
36:58 Evaluation
Steve mentions a tool called Satismeter used for collecting Net Promoter feedback -