Feb 1, 2021
John talks to Julie Dirksen, a leading expert in instructional
design, digital learning and behaviour change. Is it a problem for
learning professionals that even when they have supported learners
in gaining the knowledge and skills they need to do things right,
and to do the right thing, once back in the workplace they so often
do the exact opposite?
This conversation dives deep into the mechanics of behaviour
change, addressing the 'elephant and rider' problem in human
psychology, and confronts the tricky ethical questions that
effective use of behaviour change techniques inevitably brings
up.
03:37 What does the ‘elephant and rider’ image mean in
behaviour change?
12:26 The importance of feedback
16:48 Intent vs behaviour
18:00 Technology & behaviour change
24:28 The ethics of behaviour change
31:18 Is the ‘conspiracy of convenience’ a behaviour change
problem?
39:03 Tips for overcoming resistance to being trained
Mentioned in the discussion:
Jonathan Haidt, responsible for the 'elephant and rider'
metaphor: https://en.wikipedia.org/wiki/Jonathan_Haidt
https://en.wikipedia.org/wiki/Antonio_Damasio
https://www.happinesshypothesis.com/
https://www.researchgate.net/publication/51070630_The_Behaviour_Change_Wheel_a_new_method_for_characterising_and_designing_behaviour_change_interventions
http://www.behaviourchangewheel.com/ https://en.wikipedia.org/wiki/Nudge_(book)
Julie's Facebook group:
https://www.facebook.com/search/top?q=design%20for%20how%20people%20learn
Contact Julie Dirksen
LinkedIn: https://wwwlinkedin.com/in/juliedirksen
Twitter: @usablelearning
Website: usablelearning.wordpress.com
Contact John Helmer
Twitter: @johnhelmer
LinkedIn: https://www.linkedin.com/in/johnhelmer/
Website: http://johnhelmerconsulting.com/
Download the new white paper from Learning Pool written by
John Helmer & Ben Betts – 'Data & learning: A new common-sense
approach'
https://learningpool.com/data-learning-a-new-common-sense-approach/