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Welcome to The Learning Hack, a podcast about the people and technologies that are shaping the future of learning.

Jun 19, 2023

The 'Jobs To Be Done' approach (or framework) encourages a focus on what your end-user is trying to achieve when they access a product, service or experience. As professor Theodore Levitt puts it: 'People don't want a quarter-inch drill, they want a quarter-inch hole'. John talks to Ger Driesen, Learning Innovation Leader at the learning system provider aNewSpring, about how it can be applied to learning. Could this make for a more learner-centred approach to learning design, or might it raise conflicts with the priorities of organizational development? And what is the role of AI under this framework?
  • 0:00 - Intro
  • 3:24 - Ger's journey in learning
  • 6:36 - The jobs-to-be-done framework
  • 8:57 - How it will affect learning
  • 12:14 - Examples of how the framework specifics work
  • 20:41 - How the framework plays in an organisation
  • 22:29 - The impact on L&D professionals
  • 24:03 - Does AI have a role in this?
  • 26:27 - Where to follow Ger

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